Performance marketing, AI automation, and sales systems for home service companies — straight from the field.
Most local SEO guides are vague. This is a week-by-week 90-day plan built for home service businesses — with specific tasks, tools, and realistic timelines for results.
A practical AEO guide for local service businesses. Schema markup, Google Business Profile signals, review strategy, and a checklist to get your business recommended by AI search engines.
People now ask ChatGPT 'recommend a plumber in Dallas' instead of Googling. Here's exactly what signals make AI recommend your business over competitors — and how to optimize for it.
CTR drops to 0.61% when AI Overviews appear. 80% of searches now end without a click. Here's how local service businesses can adapt and actually benefit.
Google's Ask Maps feature uses Gemini to scan your profile, reviews, and photos. Here's how to optimize your Google Business Profile for AI search in 2026.
Google EEAT AI content filters are punishing mass-produced blog posts. Real expertise, named authors, and genuine experience now outrank volume plays.
LSAs put you at the top of Google with trust badges. Meta gives you reach and retargeting. Here's the real CPL data by trade, when to use each, and how to split your budget.
The home service companies winning in 2026 aren't relying on one channel. Here's the full lead generation playbook: Google LSAs, Meta ads, SEO, referrals, and the channel mix that actually scales.
CPMs are up 20% YoY and most home service companies are bleeding money on Meta ads. Here's what the benchmarks actually look like across 12+ accounts — and the strategies cutting CPL in half.
Google's share of discovery is shrinking. People find businesses on ChatGPT, TikTok, Reddit, YouTube, and Instagram now. Here's how to be everywhere without hiring a team.
Meta CPMs are up 20% YoY. CPL is projected to climb 11.2% in 2026. Here are the three levers that keep our clients at $10-$30 CPL while competitors pay $60+.
SEO isn't dead — but it's not enough anymore. Here's how AEO and GEO layer on top of SEO for local service businesses, and what to do about it this quarter.
Short form video for home service business owners who hate being on camera. Raw b-roll + voiceover beats polished content. Here's the full playbook.
Water treatment leads from Facebook ads can hit $10–$30 CPL when you run the system correctly. Here's what actually works — from a team running it across 8 territories.
Most home service companies overpay for leads because they're testing the wrong variable. Here's the framework we use to cut CPL in half without cutting spend.
