Blog · from live accounts

Notes from the operating system.

Paid ads, creative, CRM automation, call centers, websites and reporting — what actually works for businesses that sell by appointment, call, or checkout. Written from accounts we run, not theory.

Operations8 min read

Home Service Marketing ROI Benchmarks 2026

Real CPL, close rate, CAC, and LTV benchmarks for home service marketing in 2026 — by vertical, pulled from live agency accounts.

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