Performance marketing, AI automation, and sales systems for home service companies — straight from the field.
We connected Claude Code to GoHighLevel's API and built a pipeline that generates, renders, and posts Instagram carousels automatically. One API unlocked everything.
Most local SEO guides are vague. This is a week-by-week 90-day plan built for home service businesses — with specific tasks, tools, and realistic timelines for results.
AI coding tools let small marketing agencies automate reporting, scraping, and campaign analysis without hiring developers. Here's the real ROI.
You don't need a marketing team or a big budget to use AI. Here are the practical, affordable AI marketing tools that small business owners are using in 2026 — all under $100/month.
A practical AEO guide for local service businesses. Schema markup, Google Business Profile signals, review strategy, and a checklist to get your business recommended by AI search engines.
A behind-the-scenes case study of how EBCD uses Claude Code to automate client reporting, prospect scraping, video generation, and more. Real tools, real numbers.
Claude Code Meta ads automation eliminates hours of manual reporting, competitor research, and creative testing. Here's the exact system we run for 13 clients.
A step-by-step guide for non-technical marketing agency owners to start using Claude Code. No coding experience required. One marketer reclaimed 15+ hours/week.
Claude Code small agency automation lets you build dashboards, automate reporting, and generate landing pages — without hiring a developer. Here's what we built.
People now ask ChatGPT 'recommend a plumber in Dallas' instead of Googling. Here's exactly what signals make AI recommend your business over competitors — and how to optimize for it.
CTR drops to 0.61% when AI Overviews appear. 80% of searches now end without a click. Here's how local service businesses can adapt and actually benefit.
Google's Ask Maps feature uses Gemini to scan your profile, reviews, and photos. Here's how to optimize your Google Business Profile for AI search in 2026.
Google EEAT AI content filters are punishing mass-produced blog posts. Real expertise, named authors, and genuine experience now outrank volume plays.
LSAs put you at the top of Google with trust badges. Meta gives you reach and retargeting. Here's the real CPL data by trade, when to use each, and how to split your budget.
The home service companies winning in 2026 aren't relying on one channel. Here's the full lead generation playbook: Google LSAs, Meta ads, SEO, referrals, and the channel mix that actually scales.
CPMs are up 20% YoY and most home service companies are bleeding money on Meta ads. Here's what the benchmarks actually look like across 12+ accounts — and the strategies cutting CPL in half.
Google's share of discovery is shrinking. People find businesses on ChatGPT, TikTok, Reddit, YouTube, and Instagram now. Here's how to be everywhere without hiring a team.
Meta CPMs are up 20% YoY. CPL is projected to climb 11.2% in 2026. Here are the three levers that keep our clients at $10-$30 CPL while competitors pay $60+.
SEO isn't dead — but it's not enough anymore. Here's how AEO and GEO layer on top of SEO for local service businesses, and what to do about it this quarter.
Short form video for home service business owners who hate being on camera. Raw b-roll + voiceover beats polished content. Here's the full playbook.
78% of customers buy from the company that responds first. If your CRM isn't triggering follow-up within 60 seconds, you're handing revenue to your competitors.
AI calling system water treatment companies use to hit 38–45% contact rates. How Rizz Dial books demos in 60 seconds — before the lead goes cold.
Most water treatment reps lose the sale before they ever open the system. Here's how EBCD uses AI and EWG water quality data to build homeowner-specific proposals that eliminate objections before the demo starts.
The water softener business opportunity is hiding in plain sight. An $8–12B market, 25–40% in-home close rates, no inventory risk, and a news cycle working in your favor.
Water treatment leads from Facebook ads can hit $10–$30 CPL when you run the system correctly. Here's what actually works — from a team running it across 8 territories.
Most home service companies overpay for leads because they're testing the wrong variable. Here's the framework we use to cut CPL in half without cutting spend.
If your close rate is below 20%, the problem probably isn't lead quality. Here's the real reason most home service leads die — and the system that fixes it.
Everyone has an opinion on AI calling. Here's what we've learned running both AI and human callers for home service companies at scale.
